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SXSW Wrap up – Sarah's picks!

Okay Okay, I know most serious bloggers are posting their Coachella picks right now, but I am a teensy bit late getting my SXSW picks up, but hang with me people.

I wrapped up my last class at UCLA last month and have turned 100% of my attention to GET YOUR MUSIC LICENSED. Deep into writing mode.

Before I give my play by play let me just say a few things as a six year vet of SXSW. It’s overwhelming – every year, but this year even more. It felt as if there were more bands then ever, and as a music lover and music supervisor, it is REALLY HARD to go see new bands instead of going to the see the bands you already love and are dying to see live. BUT I was diligent this year and stuck to  a tight regime of new music, and let me tell you. IT PAID OFF. I left SXSW this year with more new musical obsessions then in six years combined. So to the young bands who fought tooth and nail to be there. KUDOS.

And for those of you who might be in a band, and will someday look at each other and ask yourself if it’s worth it to hawk your fixie and get your band to Austin, the answer is YES! You can buy another bike. Go to SXSW!

This event has not lost it’s luster – it serves it’s purpose for me; to discover new music.

So here is my SXSW day by day….highlights only.


I started off with the IODA party at EMO’s. It ain’t SouthBy until you have donned the doorstep of Emo’s. Bright sun to dark interior, belly up to the bar and Ahhhhhh Lone Star. I digress…..

Tom Brosseau and the lovely Angela Correa. I have loved Tom’s music for years, but as simple as Les Shelley’s was  – it was a new side of Tom. The vocal/acoustic guitar set was dripping with the vibe of a speakeasy in what you might imagine a bar in the goldrush era would have felt like. This was their only performance at SXSW this year – and it was lovely. It was apparently an early glimpse of a forthcoming record on Fat Cat Records. I will be staying tuned for that one.

Next came A Sunny Day in Glasglow. Overall I am not much of a Shoegazer fan, but something about this young troupe got my toes tapping. They are almost undefinable, like so many bands today, but I really like it. I am keeping my eye on this group.  Glimmers of The Shins, and, well anything that sounds like The Shins, I’m in.

Next I headed over to the Canadian Blast party, cause those Canadians are so damn nice and they keep putting out such amazing music. There was a french rap band on called Radio Radio. Sumthin’ about these guys got me. Maybe cause I was a hhhhuuugggeee MC Solar fan. I could barely even see them – but it caught my ear. Catch this track KENNY G. NON-STOP. They gave me that HELL YEAH feeling like the first time I heard FannyPack. Fun.

Then I met them and had a beer with them. This is why we love SXSW. Check out their widget as well.

Then I got to see You Say Party We Say Die. AWESOME!!! The lead singer is rocking a Pat Benatar vibe, it just, well it works. The song LAURA PALMERS PROM sounded undeniably synchable to me. Give this band some extra love, they need it this week, their drummer passed away during a performance this past weekend. So so sad. He was 30. RIP

The last band I saw was truly just an indulgence – Fanfarlo. Lovely, and PACKED at the KCRW showcase.


I didn’t get out until late afternoon as my GET YOUR MUSIC LICENSED workshop was at 3:30.

One of my SXSW rituals is the “Close your eyes and point to a band” technique. This year it was THE GIVERS. I knew nothing about this band. So I raced back to my room after the workshop, dropped my bags, grabbed a snack and headed out the door to see this band I knew nothing about. Ok, let me just say this. The BEST SXSW performance I have ever seen in 6 years. No lie. And at 5pm in the afternoon. When the set was over, my friend and I looked at each other and just said, “Ok, well I guess we can leave SXSW now – not gonna get much better then that!”

These kids put every cell of their bodies into this show and it was just so apparent. Listen to the EP, but it does only a fraction of justice to what I heard live. A band of 5, with a duo, male/female vocals. They are cute. They are killer. They are fun. They are deep. They f-in crushed it. This is one of those shows where everyone is looking around at each other going….”Is this really happening?” “Is it possible this band exists and no one knows about them?” Not for long people, not for long. I Saw You First is the song that I fell for the hardest. Incredibly synchable.

The rest of the day and night …..even though I caught some great shows, didn’t hold a candle. My cherry had been popped.


My day ended with a quick check up on my picks from last year – to see how they had progressed.

BEAR HANDS was a band that I found last year and wanted to see how they sounded after a year on the road. The answer to that was REALLY GOOD. A record everyone should check out.

Next I headed over to see my #1 pick from SXSW ’09 ANGRY VS. THE BEAR. This band has grown leaps and bounds in one year. If you have not heard their record, do yourself a little favor. LISTEN.

And lastly I wanted to see if THE GIVERS could do it again……I kept my ass up till 1am like a little groupie and it it was well worth it.

The music (I was able to get)  is available here to listen as a streaming playlist. Until next year!  Thanks!

Sarah’s SXSW Picks by sarahgavigan

Boards Summit 09 – Music Licensing and Negotiations MASTER CLASS

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On Tuesday, Oct. 27th I will join the ranks of Advertising Industry experts and colleagues at the Boards Summit in New York City.

I will be giving one of several MASTER CLASS talks relating to each person’s expertise; mine, naturally, is Music Licensing and Negotiations.

In my 15 years in advertising I have been to countless conferences, but I can say that already, this one feels different. The state of Advertising as we know it is in a period of great renaissance. People’s roles are changing, new skills are becoming required, and most importantly accountability to the brands we represent is not only asked for, but demanded.

My Master Class is meant to educate those working in the Advertising Production community about a world that can be very convoluted: Synchronization Music Licensing.

Agency Producers are the Grand Masters of the Circus. They balance 100 balls while running 200 miles an hour. It’s extraordinary to watch when it’s done well, and dizzying to be on the sidelines when it’s not done well. So Producers young and old, this class is for you. More information in a time where more is required of us all.

Thanks to everyone who came out to the CMJ Panel on Tuesdayion

Josh Rabinowitz, our panelist put together a great group for the panel. A big thanks to my fellow panelists, Peter Nashel, Visili Gavre, and Chris Langrill.

The room was packed and we had a very engaged audience.  Now more then ever it is clear that Sync Music Licensing is one of the most important sources of revenue and marketing a music company or Artist can have.

How music is chosen for an ad, is an unanswerable question, but how to get your music to the community, and professionals in the Film, TV and Ad community is not information that is easy to find.

Many of you asked me where you could get more information. For those of you who do not live in LA , or cannot make it to my class at UCLA Extension, standby. I have decided to take my “How to Get Your Music Licensed” book and create it into an online series that will be packed with the information you all seek. “How do I find Music Supervisors and how do I get my Music to them!”

Stop by this blog every now and again, or visit my YouTube channel: sarahgavigan for bi-weekly tips.

Thanks again to you all for coming out to CMJ and to the panel!

© Sarah Gavigan