Goodbye Mr. Jobs, you changed my life forever

Every site you go to this morning is lit up with anecdotes on Steve Jobs. He has changed our culture forever, and it got me thinking…..he changed MY life forever.

In 2000, right after I had started my Music House, Ten Music……I met some very cool people who worked for Apple’s ad agency TBWA/Chiat Day. This chance meeting led to job opportunity (no pun intended) that was simply one of the coolest I may ever have as a Music Supervisor. Steve Jobs was a music fan, but circa 1970 was about where it stopped for him. Apple was on the rise. I lived in the electronic music scene, which meant that when I went to see music live, I stood in a room with a few hundred people and stared at a guy on his apple computer bobbing his head. Mr. Jobs was all but completely unaware of the impact his products had had on music.

Now remember, this is JUST after the birth of iTunes and before Garage Band or millions of Apps that help you to be a DJ.

So, hired by the Agency to introduce Steve Jobs to electronic music, my company a series of CD’s, each dedicated to ONE genre of electronic music. It was amazing. A notebook tour of the electronic music scene from the warehouses of Detroit to the stadium clubs of London and Ibiza and everywhere in between. He loved it.

And he chose a song for his Titanium Laptop commercial from a little known electronic artist from Germany (signed to Compost Records) called MINUS 8. What an amazing experience. What a game changer, for me as a Music Supervisor, for the Artist and for the world of electronic music.

I tip my hat and courtsey to you Mr. Jobs. You changed my life forever.

4 Responses to “Goodbye Mr. Jobs, you changed my life forever”

  1. Alexander August 25, 2011 at 7:11 am #

    Aw. I am in total agreement with you, Sarah. I find it easier to work on a mac with my music compared to a PC. Things just keep getting better. Thanks for sharing :) So, I imagine you were behind getting MINUS 8 a license agreement with apple? Awesomeness.

    • admin August 25, 2011 at 1:49 pm #

      Yes I was….it was a great day all around.

  2. Micah Ball August 25, 2011 at 8:41 am #

    Cool story! Do you know what MINUS 8 is doing today? Are you still in touch with them?

    • admin August 25, 2011 at 1:48 pm #

      Thanks Micah – you know I don’t. Really great guy.

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