The power of Juxtaposition in Music Licenisng

Jonathan Glazer is one of those Directors that has the magic touch. This spot is incredible, and riveting, as his work always is (Sexy Beast).

One of a few common tricks for music in a commercial is JUXTAPOSITION. This spot is a perfect example.

It shows how the opposite of what you think can sometimes be more engaging then the expected.

Wow. It's Quiet Here...

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© Sarah Gavigan