Tag Archive - UCLA Extension

SXSW Wrap up – Sarah's picks!

Okay Okay, I know most serious bloggers are posting their Coachella picks right now, but I am a teensy bit late getting my SXSW picks up, but hang with me people.

I wrapped up my last class at UCLA last month and have turned 100% of my attention to GET YOUR MUSIC LICENSED. Deep into writing mode.

Before I give my play by play let me just say a few things as a six year vet of SXSW. It’s overwhelming – every year, but this year even more. It felt as if there were more bands then ever, and as a music lover and music supervisor, it is REALLY HARD to go see new bands instead of going to the see the bands you already love and are dying to see live. BUT I was diligent this year and stuck to  a tight regime of new music, and let me tell you. IT PAID OFF. I left SXSW this year with more new musical obsessions then in six years combined. So to the young bands who fought tooth and nail to be there. KUDOS.

And for those of you who might be in a band, and will someday look at each other and ask yourself if it’s worth it to hawk your fixie and get your band to Austin, the answer is YES! You can buy another bike. Go to SXSW!

This event has not lost it’s luster – it serves it’s purpose for me; to discover new music.

So here is my SXSW day by day….highlights only.

Wednesday:

I started off with the IODA party at EMO’s. It ain’t SouthBy until you have donned the doorstep of Emo’s. Bright sun to dark interior, belly up to the bar and Ahhhhhh Lone Star. I digress…..

Tom Brosseau and the lovely Angela Correa. I have loved Tom’s music for years, but as simple as Les Shelley’s was  – it was a new side of Tom. The vocal/acoustic guitar set was dripping with the vibe of a speakeasy in what you might imagine a bar in the goldrush era would have felt like. This was their only performance at SXSW this year – and it was lovely. It was apparently an early glimpse of a forthcoming record on Fat Cat Records. I will be staying tuned for that one.

Next came A Sunny Day in Glasglow. Overall I am not much of a Shoegazer fan, but something about this young troupe got my toes tapping. They are almost undefinable, like so many bands today, but I really like it. I am keeping my eye on this group.  Glimmers of The Shins, and, well anything that sounds like The Shins, I’m in.

Next I headed over to the Canadian Blast party, cause those Canadians are so damn nice and they keep putting out such amazing music. There was a french rap band on called Radio Radio. Sumthin’ about these guys got me. Maybe cause I was a hhhhuuugggeee MC Solar fan. I could barely even see them – but it caught my ear. Catch this track KENNY G. NON-STOP. They gave me that HELL YEAH feeling like the first time I heard FannyPack. Fun.

Then I met them and had a beer with them. This is why we love SXSW. Check out their widget as well.

http://www.bonsound.com/widgets/RadioRadio_E4M_GuessWhat.html

Then I got to see You Say Party We Say Die. AWESOME!!! The lead singer is rocking a Pat Benatar vibe, it just, well it works. The song LAURA PALMERS PROM sounded undeniably synchable to me. Give this band some extra love, they need it this week, their drummer passed away during a performance this past weekend. So so sad. He was 30. RIP

The last band I saw was truly just an indulgence – Fanfarlo. Lovely, and PACKED at the KCRW showcase.

Thursday

I didn’t get out until late afternoon as my GET YOUR MUSIC LICENSED workshop was at 3:30.

One of my SXSW rituals is the “Close your eyes and point to a band” technique. This year it was THE GIVERS. I knew nothing about this band. So I raced back to my room after the workshop, dropped my bags, grabbed a snack and headed out the door to see this band I knew nothing about. Ok, let me just say this. The BEST SXSW performance I have ever seen in 6 years. No lie. And at 5pm in the afternoon. When the set was over, my friend and I looked at each other and just said, “Ok, well I guess we can leave SXSW now – not gonna get much better then that!”

These kids put every cell of their bodies into this show and it was just so apparent. Listen to the EP, but it does only a fraction of justice to what I heard live. A band of 5, with a duo, male/female vocals. They are cute. They are killer. They are fun. They are deep. They f-in crushed it. This is one of those shows where everyone is looking around at each other going….”Is this really happening?” “Is it possible this band exists and no one knows about them?” Not for long people, not for long. I Saw You First is the song that I fell for the hardest. Incredibly synchable.

The rest of the day and night …..even though I caught some great shows, didn’t hold a candle. My cherry had been popped.

Friday

My day ended with a quick check up on my picks from last year – to see how they had progressed.

BEAR HANDS was a band that I found last year and wanted to see how they sounded after a year on the road. The answer to that was REALLY GOOD. A record everyone should check out.

Next I headed over to see my #1 pick from SXSW ’09 ANGRY VS. THE BEAR. This band has grown leaps and bounds in one year. If you have not heard their record, do yourself a little favor. LISTEN.

And lastly I wanted to see if THE GIVERS could do it again……I kept my ass up till 1am like a little groupie and it it was well worth it.

The music (I was able to get)  is available here to listen as a streaming playlist. Until next year!  Thanks!

Sarah’s SXSW Picks by sarahgavigan

The New Rockstar Philosophy grabs some info on Music Licensing

One of my new favorite blog is The New Rockstar Philosophy written by Hoover and Voyno. They cover a myriad of topics related to the state of the music business. Each post has a perfect mix of snark and information, Just the way I like them.

A few days ago Hoover contacted me and asked if I would like to do a “blog interview”  on being a Music Supervisor and how to counsel anyone who wants to license music to Film/TV or Ads. Naturally I was thrilled.

Comments are rolling in. Can’t see enough of these! Stay tuned all…..more info to come with the book HOW TO GET YOUR MUSIC LICENSED in the Winter of 2010

Picture 5

Check it out, and add TNRP to your blogroll!

Thanks guys!

Best,
Sarah

SXSW Panel Picker is UP!!

So this year I thought I would take the Syllabus for my UCLA Class and offer it as a Workshop at SXSW. 12 weeks edited into 45 minutes.

SXSW has a “Panel Picker” that allows anyone to sign in and have a vote. Its a pretty cool system.

First off I want to say THANK YOU to my collegues who have logged in to vote and left comments as well. It means alot to me. No matter how trifle it may seems, to look back on 10 years of work, its an incredible feeling to that is it respected. I tip my hat.

If you would like to vote, for my panel or others, then simply log on here:

Here is the link to sign up:
Panel Picker Registration

Here is the link to my Workshop to comment and vote:
Get Your Music Licensed in a Commercial

Let me know if you plan to be at SXSW this year!

The first 3rd of the "How to Get Yout Music Licensed" Class at UCLA

I have enjoyed teaching my class at UCLA 15 times more then I could ever have imagined. First off, I have very hungry students, which is key, and second, 12 classes is barely enough time to cover all that we need to in regards to the topic of “How To Get Your Music Licensed in a Commercial.”

The first 4 classes (in a series of 12) were about:

  • the landscape of advertising
  • who the players are in the process
  • how the process works
  • when does music come into the process
  • who the music influencers are

I have had some incredible speakers so far this semester.

  • Landis Smithers; former Creative Director Ogilvy Chicago, former in-house Creative Director Old Navy, currently Directing Commercials and Print through Supply & Demand Productions
  • Liz Graves, Freelance Agency Producer
  • Dan Wilcox, former Director of Music at Ten Music, KCRW DJ and Music Supervisor
  • David Taylor, Music Supervisor at Media Arts Lab (client, Apple)

Each brought their own personality, experience and wisdom to the class. The one question each was asked at the end of each class was:  “How do you market to a marketer? Is it different then marketing to a consumer?” The answers were varied, but fantastic to hear. Here are some highlights;

Landis Smithers: “Don’t do things the same way everyone else does if you want to stand out; the last recession I found myself looking for a job. When I looked closely I could see that everyone was sending resumes in the sasme white mainla envelopes. So I sent mine in oversized red and got an almost 100% retention rate. Looks matter when it comes to sending music to Advertising Creatives.

Liz Graves: “it is about networking.  packaging helps, before that you need to know who to get it to.”

Dan Wilcox: “Make sure you don’t send unfinished demos to Music Supervisors, you get one chance to make a quick impression. ”

David Taylor: “I know it sounds basic, but if the music is good, we will listen, and your album art matters.”

It’s been a great semester so far. I remain excited about providing Artists and Artists reps valuable skills to help them navigate these shark invested waters (Answer: knowledge) by showing them what has been typically shrouded and reserved for the Labels, Publishers and Reps. And by the way it took some of the aforementioned years to figure it out as there were no formal resources.

Stay tuned for more as the semester unfolds.

My class at UCLA this Summer!!

Official today – HOW TO GET YOUR MUSIC LICENSED IN A COMMERICAL. I will be teaching the class this summer at UCLA.

Having your music used in a commercial can mean relative overnight success for a little-known band, artist, or composer. But how do you get your music in the hands of the right people? In this course, learn the history of music licensing in advertising, how commercials are made, and who the decision makers are. Topics cover the basics of music publishing and learning what questions to ask to ensure that when you do get the call, you are able to secure the best deal possible. Standard contracts and best practices for dealmaking are reviewed. Techniques for marketing music to the advertising community are discussed weekly, highlighted by industry guest speakers, including advertising creative directors, agency music producers, directors, producers, and editors.This “green” course provides course materials online to minimize paper waste; Internet access required.

UCLA: 167 Dodd Hall
Wednesdays, 7pm-10pm
June 24 – September 9

12 meetings total

register here: http://tinyurl.com/dxfujq

© Sarah Gavigan