Vocals as the narrative in Music Licensing

I just got this email – Creativity highlighting the “Top 20 ads of the Week”

First off, let me just lay out my undying love for the artistry and wackiness of the Norweigans. Traktor (Directing collective), Kings of Convenience (band), Sondra Lerche (musician), Royksopp, Datarock…….the list goes on and on.

But, I have to admit, I don’t get the chance to see a lot of Norweigan ads.

The music on this one is fantastic. Can’t peg who it is though – please comment if you know. The lyrics cast this slightly offbeat narrative to the spot.

For those of you that cannot get the video to work (I have been told it’s touchy) here is the direct link:


One Response to “Vocals as the narrative in Music Licensing”

  1. steve February 1, 2011 at 6:42 am #

    Looks like this was a track created by commercial music house “Massive Music” in Amsterdam. Licensing and production duties were shared with Jasper Gadeberg from “Musicstylist.” The original tune was penned by French composer Michel Legrand.

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